Effective Date: Dec-2025
1. Our Commitment
DDr Intelligence is committed to conducting business with integrity, professionalism, and transparency. This Code of Conduct sets out the standards of behaviour expected of all employees, directors, contractors, and business partners acting on our behalf.
We are committed to complying with all applicable laws and regulations, including the UK Bribery Act 2010, UK GDPR, and principles aligned with the ABPI Code of Practice.
2. Scope
This Code applies to:
- Employees and directors
- Contractors, consultants, and temporary staff
- Third parties representing or acting on behalf of the company
3. Ethical Business Conduct
We expect all individuals associated with our business to:
- Act honestly, ethically, and responsibly
- Avoid any conduct that could damage trust with healthcare professionals, clients, or regulators
- Conduct business in a manner that supports appropriate, non-promotional engagement
4. Interactions with Healthcare Professionals
When engaging with healthcare professionals, including dispensing doctors, we will:
- Act transparently and professionally
- Ensure interactions are appropriate, compliant, and non-promotional in nature
- Avoid offering or providing any improper inducements or incentives
- Respect clinical independence and professional decision-making
5. Anti-Bribery & Corruption
We operate a zero-tolerance approach to bribery and corruption. Individuals must not:
- Offer, promise, give, or accept bribes or improper advantages
- Facilitate improper payments or inducements
All business activities must comply with the UK Bribery Act 2010.
6. Conflicts of Interest
Individuals must avoid situations where personal interests conflict, or appear to conflict, with the interests of the company or our clients.
Any actual or potential conflicts of interest must be disclosed promptly.
7. Data Protection & Confidentiality
We are committed to protecting personal data and confidential information. Individuals must:
- Handle personal data in accordance with UK GDPR and company policies
- Maintain confidentiality of business, client, and healthcare professional information
- Only access information necessary for their role
8. Fair Employment & Human Rights
We support fair employment practices and respect human rights. We do not tolerate:
- Modern slavery, forced labour, or child labour
- Discrimination, harassment, or bullying
All employment practices must comply with applicable UK employment law.
9. Use of Company Resources
Company resources, including IT systems and data, must be used responsibly and for legitimate business purposes.
10. Speaking Up & Whistleblowing
We encourage individuals to raise concerns about suspected misconduct, unethical behaviour, or legal breaches without fear of retaliation.
Concerns may be reported confidentially to:
[email protected]
11. Breaches of This Code
Failure to comply with this Code may result in disciplinary action, termination of contracts, or other appropriate measures.
12. Review & Approval
This Code of Conduct is reviewed periodically to ensure it remains appropriate and effective.
Approved by:
Simon Meadows
Director
DDr Intelligence
Date: Dec-2025